Shihab Shovon

SEO SEM WordPress Content Digital Expert

15 Checklist for Writing SEO Contents – Google Helpful Content Update

15 Checklist for Writing SEO Contents – Google Helpful Content Update

SEO (Search Engine Optimization) Content Writing is important because it helps your website or blog rank higher in search engine results pages (SERPs) for relevant keywords and phrases. When your website appears higher in search engine results, it is more likely to receive traffic from users searching for content related to your website’s topic.

 

In other words, SEO Copywriting helps you to create high-quality, informative, and engaging content that is optimized for search engines. This type of content is designed to meet the needs of both search engines and users by incorporating relevant keywords, meta descriptions, tags, and other SEO elements that help search engines understand the content and rank it higher in SERPs.

 

Moreover, SEO content writing is a cost-effective marketing strategy that can help your business grow and succeed. It helps you to attract new visitors, increase brand awareness, and generate leads and conversions. By creating high-quality copy that is optimized for search engines, you can improve your website’s search engine visibility, drive more traffic to your site, and ultimately increase your revenue and ROI.

 

If you are a beginner in SEO Content Writing, then you can follow this checklist to generate awesome contents.

  • Create an Outline First
  • Insert Main Keyword in the H1
  • Distribute Exact Keyword and Related Keywords in Subheadings
  • Remember – Keyword Stuffing, Keyword Density
  • Write to cover the full topic of the content.
  • Check Grammar, Spelling, errors.
  • Check Human Writing Score and fix it.
  • Flesch Reading Ease: Content should be understandable Easily. Calculate and fix!
  • Short and simple sentences. No complex and long sentences are allowed.
  • Avoid passive voice sentences.
  • One paragraph should not be more than 300 words.
  • Consecutive Sentences: Avoid using repetitive words.
  • Use Transition Words
  • Analyze Content with Real-Time Yoast Content Checker

 

Create an Outline First

Creating an outline before writing a content is important for following reasons:

Helps to organize your thoughts: An outline helps you organize your thoughts and ideas before you start your draft. It enables you to plan the structure of your content and ensure that you cover all the important points of the topic.

Saves time: Creating an outline can save you time in the long run. It allows you to identify any potential problems or gaps in your content before you start writing, so you can address them in the outline stage rather than during the writing process.

Provides a roadmap: An outline serves as a roadmap for your copy. It helps you stay on track and ensure that your content flows logically from one point to the next.

Improves readability: A well-organized and structured piece of content is easier to read and understand. By creating an outline, you can ensure that your content is easy to follow and digest.

Facilitates collaboration: If you’re working with a team of writers, an outline can help ensure that everyone is on the same page and working towards the same goals.

Overall, creating an outline before drafting a content can help you save time, stay organized, and produce a well-structured piece of content that is easy to read and understand.

Insert Main Keyword in Title

Insert Main Keyword in Title

Inserting the main keyword in the H1 (heading 1) tag of your content is important for SEO (Search Engine Optimization) because it helps search engines understand the main topic of your page. The Title tag is the most important heading tag on a webpage, and it tells search engines what the content is about. By including the main keyword in the H1 tag, you are signaling to search engines that the keyword is relevant to the content of the page.

In addition to helping search engines understand the topic of your page, including the main keyword in the H1 tag can also help improve the user experience. Users often scan headings to quickly understand what a page is about and whether it’s relevant to their search. By including the primary keyword in the H1 tag, you’re making it clear to users what the page is about and helping them quickly determine whether the content is relevant to their needs.

However, it’s important to note that you should not stuff the H1 tag with too many keywords. Title should accurately reflect the main topic of the page, so it should only include one or two relevant keywords. Overusing keywords in the Headings can actually hurt your SEO efforts, as search engines may view it as spammy or manipulative.

Distribute Exact Keyword and Related Keywords in Subheadings

Distributing the focus keyword in subheadings is important for SEO (Search Engine Optimization) because it helps to break up your content into smaller, more digestible chunks, and signals to search engines what the content on your page is about. Subheadings are important because they provide a clear and concise summary of the content that follows, making it easier for readers to scan and understand the main points of your content.
 
 
By including the focus keyword in subheadings, you are telling search engines that the content below each subheading is relevant to the topic of the page. This helps search engines understand the overall theme of your content and improves the likelihood that your page will rank higher in search results for the target keyword.
 
 
In addition, including the focus keyword in subheadings can also improve the user experience. When users are scanning through content, subheadings help them quickly determine whether a section of content is relevant to their needs. If the focus keyword is included in the subheading, users can easily determine if the content is relevant to their search.
 
 
It’s important to note that you should not stuff subheadings with too many keywords. Each subheading should accurately reflect the content below it, so it should only include one or two relevant keywords. Overusing keywords in subheadings can actually hurt your SEO efforts, as search engines may view it as spammy or manipulative.
 
 

Remember – Keyword Stuffing, Keyword Density

 

Keyword stuffing

Tools

 

Keyword stuffing in SEO refers to the practice of overusing a specific keyword or phrase in an attempt to manipulate search engine rankings. In the past, some website owners would use this tactic by excessively repeating a keyword throughout their content or website in order to rank higher in search results for that keyword.

 

However, search engines have become more sophisticated in recent years and now penalize websites that engage in keyword stuffing. This is because keyword stuffing is seen as a manipulative and spammy practice that does not provide value to users and can actually harm the user experience.

 

Keyword Density

 
 
Keyword density in SEO refers to the percentage of times a particular keyword appears in a piece of content compared to the total number of words in the content. In the past, search engines used to use keyword density as a ranking factor, and some website owners would try to manipulate this by repeating a keyword excessively in their content in order to achieve a higher ranking.
 
 
However, search engines have become more sophisticated and no longer rely solely on keyword density as a ranking factor. Instead, they use a variety of complex algorithms to analyze the overall quality, relevance, and user experience of a website and its content.
 
 
While keyword density is no longer a primary ranking factor, it is still important to use keywords strategically in your content to help search engines understand the topic of your content. However, it’s important to avoid overusing keywords and to focus on creating high-quality, relevant content that provides value to users.
 
 
It’s generally recommended to keep keyword density at around 1-2%, meaning the keyword should appear once or twice for every 100 words of content. However, this is not a hard and fast rule, and the focus should always be on creating high-quality, relevant content that provides value to your users.
 
 
In summary, while keyword density is no longer a primary ranking factor in SEO, it’s still important to use keywords strategically in your content in a natural and relevant way that provides value to your users.
 

Write to cover the full topic of the Content.

Covering the full topic of an article is important to rank on Google because search engines aim to provide users with the most comprehensive and relevant content for their search queries. By providing in-depth and comprehensive coverage of a topic, you are signaling to search engines that your content is authoritative and relevant to the user’s search query.
 
 
To cover the full topic of an article, it’s important to conduct thorough research on the topic and gather as much information as possible. This includes reading relevant articles, conducting interviews, and referring to credible sources. Once you have a solid understanding of the topic, you can start creating your content.
 
 
When creating your content, it’s important to structure it in a way that is easy to read and understand. This includes using subheadings, bullet points, and other formatting techniques to break up your content into smaller, more digestible chunks. By doing this, you make it easier for users to scan your content and find the information they are looking for.
 
 
It’s also important to provide examples, statistics, and other relevant data to support your content. This helps to establish credibility and makes your content more engaging and informative.
 
 
In addition to creating comprehensive and informative content, it’s also important to optimize your content for search engines. This includes using relevant keywords in your content, title, and meta description, as well as optimizing your images and other media for SEO.
 
 
Overall, covering the full topic of an article is important to rank on Google because it signals to search engines that your content is comprehensive, informative, and relevant to the user’s search query. By creating high-quality, comprehensive content and optimizing it for search engines, you can improve your chances of ranking higher in search results and attracting more traffic to your website.
 
 
While covering the full topic of the content remember to maintain the followings too.

Check Grammar, Spelling, Errors

Grammar, spelling, and other errors can have a significant impact on the effectiveness of content writing and SEO. Here are some of the effects:
 
 
User experience: Poor grammar and spelling can make it difficult for users to read and understand your content. This can lead to a negative user experience and cause users to leave your website.
 
 
Credibility: Grammar and spelling errors can also impact the credibility of your content. Users may view your content as less trustworthy and authoritative if it contains errors.
 
 
Search engine rankings: Search engines use algorithms to analyze the quality and relevance of content. Content that contains errors may be perceived as low-quality and may not rank as high in search results.
 
 
Backlinks: Other websites may be less likely to link to your content if it contains errors. This can impact the overall authority and ranking of your website.
 
 
Brand image: Poor grammar and spelling can also impact the overall brand image of your website or business. It may create a perception of unprofessionalism and negatively impact customer perception.
 
 
To avoid these negative effects, it’s important to proofread your content carefully before publishing it. You can also use tools like grammar checkers to help identify errors and improve the overall quality of your content. By taking the time to produce high-quality, error-free content, you can improve the user experience, credibility, and search engine rankings of your website.

Check Human Writing Score and fix it.

Check Human Writing Score in SEO COntent Writing

Tools

Human writing and AI writing can have different effects in SEO. Here are some of the differences:

Creativity: Human writing allows for greater creativity and originality in content creation. AI writing, on the other hand, relies on pre-existing data and patterns to generate content, which can result in less originality.

Tone and voice: Human writers can better capture the tone and voice of a brand or website, which can help to establish a consistent brand image. AI writing may not be able to capture the nuances of tone and voice as effectively.

Natural language: Human writers are better equipped to use natural language and adapt to changes in search algorithms. AI writing may struggle to keep up with these changes and may produce content that feels robotic or unnatural.

Efficiency: AI writing can be more efficient than human writing, as it can generate large amounts of content quickly and without human intervention. This can be useful for creating content for websites that require a high volume of content, such as news websites.

Quality: While AI writing can be efficient, it may not always produce high-quality content that engages users and provides value. Human writing, on the other hand, can produce content that is tailored to the needs and interests of users and is more likely to provide value.

AI writing is not necessarily bad for SEO, but it can have limitations that may impact the effectiveness of SEO strategies. Here are some of the potential drawbacks of using AI writing for SEO:

Lack of creativity: AI writing may produce content that lacks creativity and originality, which can make it difficult to stand out in search results and engage users.

Limited optimization: While AI writing may be able to optimize content for keywords, it may not be able to optimize for user intent, which is becoming increasingly important for SEO.

Inability to adapt: AI writing may not be able to adapt to changes in search algorithms as effectively as human writers, which can lead to a decline in search rankings.

Quality concerns: Some AI writing tools may produce low-quality content that is not useful or valuable to users, which can negatively impact SEO efforts.

Plagiarism concerns: AI writing tools may generate content that is similar or identical to other content on the web, which can result in plagiarism concerns and hurt search rankings.

AI writing is not necessarily bad for SEO, but it may have limitations that can impact the effectiveness of SEO strategies. It’s important to consider the benefits and limitations of AI writing and to use it in a way that best serves your content goals and needs. It’s also important to ensure that the content produced by AI writing tools is high-quality, valuable, and unique to avoid potential SEO issues.

In summary, while AI writing can be efficient, it may not always produce high-quality content that engages users and provides value. Human writing, on the other hand, allows for greater creativity, tone and voice, and natural language, which can help to establish a consistent brand image and provide value to users. In SEO, it’s important to consider the benefits and limitations of both human and AI writing and to use them in a way that best serves your content goals and needs.

Flesch Reading Ease: Content should be understandable Easily. Calculate and fix.

Tools
  1. Flesch Reading Ease Score Checker
 
Flesch Reading Ease is a measure of how easy a piece of text is to read. It takes into account factors like sentence length and the number of syllables per word to assign a score between 0 and 100. The higher the score, the easier the text is to read.
 
 
In SEO content, Flesch Reading Ease can be an important factor to consider for a few reasons:
 
 
User experience: SEO content that is easy to read can improve the user experience and keep users engaged with the content. Users are more likely to stay on a page and read through the content if it’s easy to understand.
 
 
Search engine rankings: Search engines may take Flesch Reading Ease into account when ranking pages. Pages with higher Flesch Reading Ease scores may be seen as more valuable and relevant to users, which can lead to higher search rankings.
 
 
Accessibility: Content that is easy to read is more accessible to a wider range of users, including those with visual impairments or cognitive disabilities.
 
 
To improve Flesch Reading Ease in SEO content, there are a few tips to keep in mind:
 
 
Use shorter sentences: Shorter sentences are easier to read and can improve the overall readability of the content.
 
 
Use simpler language: Avoid using overly complex language or technical jargon that may be difficult for users to understand.
 
 
Use subheadings: Subheadings can break up the content and make it easier to scan and read.
 
 
Use bullet points and numbered lists: Bullet points and numbered lists can also make the content easier to read and understand.
 
 
By improving Flesch Reading Ease in SEO content, you can improve the user experience, search engine rankings, and accessibility of your content.
 
 

Short and simple sentences. No complex and long sentences are allowed.

Using simple and short sentences in SEO content writing can be very important for a few reasons:
 
 
Readability: Simple and short sentences are easier to read and understand. They can help to ensure that your content is accessible to a wider audience, including users who may not be fluent in the language of the content.
 
 
User engagement: When users can easily understand the content, they are more likely to engage with it. Shorter sentences can help to hold the user’s attention and keep them reading.
 
 
Search engine rankings: Search engines are placing more emphasis on user experience when determining search rankings. Pages with content that is easy to read and understand may be seen as more valuable and relevant to users, which can lead to higher search rankings.
 
 
Mobile optimization: With more users accessing content on mobile devices, it’s important to keep in mind that shorter sentences are easier to read on smaller screens.
 
 
By using simple and short sentences in SEO content writing, you can improve the readability and engagement of your content, as well as potentially improve your search engine rankings. It’s important to strike a balance between simplicity and detail, and to ensure that your content is still informative and valuable to the user.

Avoid passive voice sentences.

In SEO content writing, the use of passive voice should be minimized as much as possible. Passive voice can make the writing seem less engaging and can be more difficult for readers to understand. Additionally, search engines typically prefer content that is written in an active voice.
 
 
Active voice places the focus on the subject of the sentence and can make the writing more engaging and straightforward. For example, “I wrote the blog post” is in active voice, while “The blog post was written by me” is in passive voice.
 
 
Passive voice can be useful in some instances, such as when the focus should be on the object of the sentence instead of the subject. However, in general, active voice is preferred in SEO content writing.
 
 
Using active voice can improve the readability and engagement of the content, as well as potentially improve search engine rankings. It’s important to keep in mind that SEO content should be written for the reader first and search engines second. By using active voice and making the writing more engaging, you can improve the user experience and keep readers on your page longer.

One paragraph should not be more than 300 words.

Tools
The length of a paragraph in SEO content can vary depending on the topic and the style of writing. However, it’s generally recommended to keep paragraphs relatively short, between 2-4 sentences.
 
 
Shorter paragraphs can make the content easier to read and can help to break up large blocks of text, making the content more visually appealing. Additionally, short paragraphs can make the content easier to skim, which is important for users who may be in a hurry or looking for specific information.
 
 
However, it’s important to balance short paragraphs with longer paragraphs that provide more detailed information. In some cases, a longer paragraph may be necessary to fully explain a complex concept or provide additional details.
 
 
Overall, it’s important to keep the user experience in mind when determining the length of paragraphs in SEO content. By using a mix of short and longer paragraphs, you can provide valuable information in a way that is easy to read and understand.
 
 
Try to put Subheading for each paragraph.
Using subheadings for paragraphs in SEO content can be beneficial for several reasons:
 
 
Readability: Subheadings can break up large blocks of text and make the content easier to read and understand. By providing clear and concise subheadings, readers can quickly identify the main points and topics of the content.
 
 
Skimability: Subheadings can make the content more skimmable, allowing readers to quickly scan the content for the information they need. This is especially important for users who may be in a hurry or looking for specific information.
 
 
Organization: Subheadings can help to organize the content and make it more structured. By grouping related information under specific headings, the content can be more focused and easier to follow.
 
 
SEO: Subheadings can also be beneficial for SEO, as search engines use headings to identify the main topics of the content. By using relevant keywords in the subheadings, you can help to improve the visibility and relevance of the content for specific search queries.
 
 
Overall, using subheadings for paragraphs in SEO content can improve the readability, organization, and skimmability of the content, as well as potentially improve search engine rankings. It’s important to use relevant and descriptive subheadings that accurately reflect the content of the paragraphs.

Consecutive Sentences: Avoid using repetitive words for consecutive sentences.

Consecutive sentences in SEO content refer to a series of sentences that start with the same word or phrase, creating a repetitive pattern in the writing. While some repetition can be helpful for emphasizing key points, excessive use of consecutive sentences can be detrimental to the readability and engagement of the content.
 
 
When consecutive sentences are used too often, it can make the writing feel choppy and disjointed, and may turn readers off. Additionally, search engines may perceive the repetitive pattern as spammy or manipulative, potentially hurting the content’s search engine rankings.
 
 
To avoid using consecutive sentences in SEO content, it’s important to vary the sentence structure and use different transitional phrases and conjunctions. This can help to create a more natural flow in the writing and make it more engaging for readers.
 
 
It’s also important to remember that SEO content should be written for the reader first and search engines second. While using keywords and optimizing the content for search engines is important, the readability and engagement of the content should be the top priority. By focusing on creating high-quality, engaging content, you can improve the user experience and potentially improve search engine rankings over time.

Use Transition Words

Tools
  1. Transition Words – Readable
  2. Smart Words
 
Transition words are words or phrases that connect ideas and help to create a smooth flow in writing. In SEO content, transition words can be helpful in improving the readability and engagement of the content, as well as potentially improving search engine rankings.
 
 
Some examples of transition words commonly used in SEO content include:
 
Additionally
Furthermore
Moreover
In addition
However
Nevertheless
On the other hand
Therefore
Consequently
Accordingly
 
 
Using transition words can help to create a logical flow in the writing, making it easier for readers to follow along and understand the main points of the content. Additionally, search engines may use transition words to help identify the main topics and ideas in the content, potentially improving the content’s search engine rankings.
 
 
When using transition words in SEO content, it’s important to use them in a natural and appropriate way. Avoid overusing transition words or using them in a way that feels forced or unnatural. By using transition words effectively, you can improve the readability and engagement of the content and potentially improve search engine rankings over time.
 
 

Analyze Content with Real-Time Yoast Content Checker

Tools
Yoast Real-Time Content Analysis is a useful tool for optimizing your SEO content. Here are a few reasons why you might consider using it:
 
 
Guidance on SEO best practices: Yoast Real-Time Content Analysis provides guidance on important SEO factors such as keyword usage, content length, subheading usage, and readability. This guidance can help you ensure that your content is optimized for both search engines and human readers.
 
 
Real-time feedback: The tool provides real-time feedback as you write, so you can make adjustments and improvements to your content as you go. This can save time and help you identify potential issues before publishing your content.
 
 
Customizable analysis: Yoast Real-Time Content Analysis can be customized to suit your specific needs and goals. You can adjust settings such as the focus keyword, target audience, and content type to get tailored guidance on optimizing your content.
 
 
Improved search engine rankings: By following the guidance provided by Yoast Real-Time Content Analysis, you can improve the SEO of your content and potentially improve your search engine rankings. This can lead to more traffic and visibility for your website.
 
 
Overall, Yoast Real-Time Content Analysis is a valuable tool for optimizing your SEO content and improving the visibility and relevance of your website.
 
 

Check Plagiarism

 
Checking plagiarism before publishing content on a live website is important for several reasons:
 

Avoiding legal issues: Plagiarism is a serious offense and can lead to legal issues if someone else’s work is used without permission or attribution. By checking for plagiarism before publishing content, you can ensure that you are not violating anyone’s intellectual property rights.
 

Maintaining credibility: Plagiarism can damage your credibility as a content creator or website owner. By publishing original content, you can establish yourself as an authority in your niche and build trust with your audience.
 

SEO benefits: Search engines like Google penalize websites for publishing duplicate content. By checking for plagiarism and ensuring that your content is original, you can avoid these penalties and potentially improve your search engine rankings.
 

Quality control: Checking for plagiarism is a part of the quality control process for any content creation. It ensures that the content is original and of high quality, which can improve the user experience and engagement with your website.
 

Overall, checking for plagiarism before publishing content on a live website is an important step in maintaining the integrity of your website and establishing yourself as a credible and trustworthy content creator. It can also have positive SEO benefits and improve the user experience of your website.
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