Creating videos has become really easy these days.
You can use AI tools like Gemini, HeyGen, Seedance, and many others to generate videos within minutes. You don’t even need a camera or a professional video editor anymore.
But there’s one problem.
Creating a video is easy. Getting people to watch it is a completely different challenge.
Recently, I was creating AI-generated videos for two brands. My goal wasn’t just to create and publish videos. I wanted to grow their Facebook pages, reach more people, and gain followers without spending money on ads.
And honestly, getting organic views was harder than I expected.
I tried different approaches. Some videos performed better than others, but I wasn’t satisfied with the results.
Then I changed something in the way I published those videos.
The results surprised me.
One brand recorded a 6,011.11% increase in followers within a month, while some of its reel growth figures reached as high as 299,900%.
I know those numbers sound unrealistic.
But I wasn’t expecting them either.
In this article, I’ll share what I changed, how I did it, and how you can try the same approach for your Facebook Reels.
I was creating Reels for two completely different businesses
The first brand was Goodmums, a Bangladesh-based eCommerce business selling mother and baby care products, along with educational and learning products for children.
The second was MostPeak Construction, a construction company serving Toronto and the Greater Toronto Area in Canada.
These businesses had almost nothing in common.
Their industries were different. Their audiences were different. Even their content topics were completely different.
For Goodmums, I was working on content related to babies, mothers, parenting, and products.
For MostPeak, I was creating videos around home renovations, construction problems, custom homes, and related services.
But the goal was the same.
I wanted their videos to reach people who were actually interested in those topics.
Not just random views.
I wanted relevant viewers who might follow the pages, engage with the content, and eventually become customers.
The videos were ready. But the views weren’t coming.
If you’ve ever managed a Facebook page, you probably know how frustrating this can be.
You spend time researching a topic, writing the script, creating visuals, editing the video, and preparing the caption.
Then you publish it.
And nothing much happens.
Of course, you can pay Meta to reach more people. If you have the budget, advertising can help you reach a targeted audience.
But I wanted to see how far I could grow these pages organically.
I knew about the usual recommendations.
Use a strong hook. Keep the video interesting. Make sure the audio is clear. Use high-quality visuals. Write relevant captions. Publish consistently.
I wasn’t ignoring those things.
Still, I felt something was missing.
What if the problem wasn’t only the video? What if I needed to improve the way I was publishing it?
That question led me to something I had overlooked.
And if you’re also struggling to grow your business through short-form videos, you can contact me directly to discuss your content strategy.
But first, let me show you what happened.
Then I started seeing some unusual growth
I began noticing a big difference in the performance of Goodmums.
Within one month, the page recorded a 6,011.11% increase in followers.
The reel growth percentages in my reports ranged from 28,471.43% to 299,900%.
I was astonished.
Now, there’s something important about these numbers.
When a page is new or starts with very low views and followers, even a relatively small increase can produce an enormous growth percentage.
That’s why you should always check the actual views, reach, and follower numbers alongside the percentages.
Still, the improvement was encouraging enough for me to continue using the approach.
I also applied it while publishing content for MostPeak Construction.
In my early comparisons, I observed reel performance increases of around 1,200%.
At the time of writing, I had just published two more Reels for MostPeak, so I was still monitoring their performance.
These results don’t prove that one publishing change caused all the growth. The content, audience, timing, and other factors also matter.
But the experience made me pay much closer attention to an option I had previously overlooked.
So, what did I actually change?
It wasn’t another AI video generator.
I didn’t discover a magical hashtag.
I didn’t buy followers, pay for views, or use any engagement service.
And I didn’t stop following the usual content creation practices.
I still focused on the opening hook, video quality, clear audio, relevant information, and making the content interesting.
Those things are important, and you should continue doing them.
The change I made was in the Facebook video publishing process.
Before I reveal the exact option, you need to understand something about how Facebook distributes videos.
Otherwise, you might use this technique without understanding why it could be useful.
First, understand how Facebook decides who sees your Reel
Let’s keep this simple.
Suppose you publish a video about kitchen renovation.
Who should see it?
Someone interested in home improvement, kitchen design, or renovation would probably be a better audience than someone who mainly watches gaming videos.
Facebook tries to recommend content based on people’s interests and behavior.
Its recommendation systems consider many signals, including the type of content, what people watch, how they interact with videos, and their feedback.
Meta has explained these signals in its published information about how AI ranks content.
For our discussion, think about the process in three simple stages.
First: Facebook tries to understand the content.
The platform analyzes information related to your video and uses different signals to understand what it is about.
Second: Facebook decides which viewers may be interested.
The recommendation system tries to match content with people who are likely to enjoy it.
Third: Viewers respond to the video.
They might watch it, skip it, share it, like it, or comment on it.
These responses give Facebook more information about people’s interests and the content they enjoy.
The real system is much more complex, but this simplified explanation helps us understand the opportunity.
My idea was to provide clearer information about the topic of each video before publishing it.
And that’s where I found an option worth paying attention to.
Here’s the Facebook video option I was missing
I’m talking about Facebook Video Tags.
Not hashtags.
I’m talking about the separate video-tags field that can appear during Facebook’s video publishing process.
You might have used hashtags in your captions before.
For example:
#KitchenRenovation #HomeImprovement #TorontoHomes
Those are hashtags.
Facebook Video Tags are different.
They are topic labels or keywords added through a dedicated field in the video publishing interface.
In the workflow I used, Facebook offered a list of predefined video tags that I could select.
And I realized I could use these tags to describe the actual topic of my videos more clearly.
For example, if I was publishing a Reel about kitchen renovations, I could look for relevant categories related to home improvement, interior design, or construction.
The important thing was to select tags that genuinely matched the content.
I started making this part of my publishing routine.
One thing I want to clarify: Meta hasn’t publicly confirmed that adding these tags automatically boosts a Reel’s reach. Facebook uses many ranking signals, so this isn’t a guaranteed growth trick.
But it’s an available publishing feature worth testing, especially when you’re trying to make your content easier to categorize.
And now I’ll show you exactly how I used it.
How I add video tags when uploading Facebook Reels
The first thing you need to change is how you upload your video.
I used Facebook’s desktop publishing interface rather than starting from the dedicated Reels composer.
Here’s the process I followed.
Step 1: Open your Facebook Page directly
Open Facebook on your computer and go to the Page where you want to publish the video.
For example:
https://www.facebook.com/itsgoodmums
Make sure you’re using the correct Page profile.
For this particular method, I started directly from the Page, not from the content planner in Meta Business Suite.
Step 2: Click Photo/Video instead of Reel
On your Page, find the option to create a post.
Select Photo/Video.
This was the important difference in my publishing process.
I didn’t start by clicking the dedicated Reel option.
I selected Photo/Video and uploaded my video from there.
Facebook announced that newly uploaded videos would be shared as Reels, regardless of their length or format. So this method can still lead to a Reel being published.
Keep in mind that Facebook changes its interface from time to time. The options you see may differ depending on your Page, account access, or device.
Step 3: Upload your video and write the caption
Choose the video you want to publish.
You can upload a vertical 9:16 video or another supported video format, including 16:9.
For mobile viewers, I generally prefer vertical videos because they fit the viewing experience better.
Next, write your caption as usual.
You can include a relevant opening line, a short description, a call to action, and a few appropriate hashtags.
Don’t fill the caption with unrelated hashtags just to attract more views.
Keep it relevant.
Step 4: Find the video tags field
This is the option I wanted to show you.
After uploading the video and moving through the publishing steps, look for a field labeled Tags or Video Tags.
Depending on the interface, you may need to open additional video settings or options.
In the version of the publishing interface I used, clicking the field showed a large list of predefined tags.
These were not the hashtags from my caption.
They were separate topic-related tags.
I could select relevant tags from the suggestions and add them to my video.
This was the feature I had been overlooking.
Step 5: Choose tags that actually describe the video
This is where you need to be careful.
Don’t select tags simply because they describe popular topics.
Choose tags based on what people can see, hear, or learn from your video.
For example, suppose I’m uploading a MostPeak video about common kitchen renovation problems.
I would look for tags related to:
- Home improvement
- Kitchen renovation
- Interior design
- Construction
- Home renovation
These are examples of relevant topics, not a confirmed list of exact labels available in every Facebook account.
For a Goodmums video about baby feeding products, I would search for topics related to babies, parenting, feeding, and baby care.
The goal is to describe the video accurately.
If someone interested in a particular topic watches your video, will the content actually match that interest?
If the answer is yes, the tag may be relevant.
If not, don’t use it.
Step 6: Add your tags and publish
In the interface I used, I could add up to eight video tags.
I generally preferred to choose the most relevant predefined options.
Where the interface allowed custom tags, I could add my own terms as well.
If you use custom tags, check the spelling and keep them specific. You can also use relevant terms in the language of your audience where the interface supports them.
Don’t feel that you must use all eight tags.
A few accurate tags are better than a collection of unrelated ones.
Once you’ve added your tags, review your video settings, check your audience selection, and publish.
That’s it.
If you’re wondering why you can’t find this option, your current Facebook publishing interface may be different. Look in the video settings, but don’t assume that every Page or upload route will have the same field.
Where can you find all the Facebook video tags?
This was another challenge I faced.
When I clicked the tag field, Facebook showed many predefined options.
But going through those options every time I published a video wasn’t convenient.
And I couldn’t simply copy the whole list directly from the interface.
So I decided to keep a separate reference list.
I’m sharing that list here so you can use it while planning your own videos.
You can go through the list yourself and identify the tags most relevant to your content.
Or you can use an AI chatbot to help you shortlist them.
My Facebook Video Tags List
You can use AI to find relevant tags faster
Here’s a simple way to save time.
Copy the video-tags list and paste it into ChatGPT, Gemini, or another AI chatbot.
Then give it your video topic and ask it to select the most relevant tags from the list.
For example, you can use this prompt:
“Here is a list of Facebook video tags. I’m creating a Facebook Reel about three common kitchen renovation problems in Toronto homes. Select up to eight highly relevant tags from the provided list. Prioritize tags related to the actual video content. Don’t invent any tags that aren’t in the list.”
You can also share your full video script to help the AI understand the content.
But don’t blindly use everything it suggests.
Review the tags yourself before publishing.
You understand your video and your audience better than the AI.
What if you use the tags but still don’t get views?
This is important.
Adding video tags doesn’t mean Facebook will suddenly show your video to thousands of people.
And I don’t want you to think that a single field can replace a proper content strategy.
Even if Facebook understands your video’s topic, people still need to find it interesting.
Let’s say your video reaches the right audience.
But most viewers scroll away after two seconds.
What does that tell you?
Maybe your opening isn’t interesting enough.
Maybe the video is too slow.
Maybe the topic is relevant, but the way you presented it doesn’t grab attention.
That’s why you should check your performance data instead of judging everything by total views.
Which Facebook Reels metrics should you check?
Reach: How many unique people saw your content?
Views: How often was your video viewed under Facebook’s reporting definition?
Watch time: How much time did people spend watching?
Audience retention: At which points did viewers stop watching, where this information is available?
Shares and engagement: Did people find the content interesting enough to interact with or share?
Follower growth: Did the content help bring new people to your Page?
I also like to compare the performance of different videos over similar periods.
For example, compare the first 24 hours of one Reel with the first 24 hours of another.
Look at their reach, views, watch time, and engagement.
If you want to test whether adding tags helps, publish a series of comparable videos and track their results. Try to keep other factors as consistent as possible.
That will give you more useful information than looking at one viral video.
Also remember that a high number of views doesn’t always mean you’re reaching the right potential customers.
For a business, relevant views and meaningful engagement matter more than impressive numbers alone.
How often should you publish Facebook Reels?
Another thing I paid attention to was publishing frequency.
When you’re managing a business Page, it’s tempting to upload several videos one after another.
Especially when you have AI tools and can generate content quickly.
But creating more content doesn’t automatically mean you’ll get more reach.
For my workflow, I prefer publishing around one Reel every 24 hours when I have enough good content.
If I’m publishing more than one video in a day, I generally prefer to leave around six to eight hours between uploads.
This gives me a manageable publishing routine and makes it easier to monitor performance.
However, this is my working preference, not an official Facebook rule.
There’s no confirmed universal rule that publishing another Reel too soon will stop the previous one from growing.
Your ideal frequency depends on your audience, available content, and results.
My suggestion is simple.
Start with one good Reel per day if you can maintain that schedule.
Keep the content relevant, use the right publishing settings, and track your results.
Then adjust your frequency based on what actually works for your Page.
Consistency is useful, but quality matters too.
A few questions you might have
Can Facebook Video Tags increase organic reach?
They may help provide topic information about a video, but Meta hasn't established a guaranteed organic-reach increase from using them. I noticed encouraging results while using this approach, which is why I recommend testing it. But your content quality, audience interests, and viewing behavior still play major roles.
Are Facebook Video Tags and hashtags the same?
No. Hashtags are added to the caption, usually with the # symbol. Video tags are separate keywords or topic labels added through the video's publishing settings when that field is available.
How many video tags can I use?
The Facebook publishing interface I used allowed up to eight tags. The exact limit and available options may change as Facebook updates its publishing tools. I recommend using only the most relevant tags instead of trying to fill every available slot.
Can I use this method for AI-generated Reels?
Yes, you can use relevant publishing information for AI-generated videos as well. But AI-generated content still needs to be useful, original where appropriate, and engaging. Follow Meta's content policies and any applicable AI-content disclosure requirements.
Does this work for both 9:16 and 16:9 videos?
Facebook supports Reels in different formats and lengths. You can add relevant topic information to your video wherever the publishing interface provides that option. However, the format still affects the viewing experience. For mobile-first short videos, 9:16 is usually my preferred choice.
Why can't I see the video-tags option?
The available controls may differ between Facebook Pages, personal profiles, desktop publishing, mobile apps, and Meta Business Suite. Try checking the video settings in the desktop Page composer. If the field isn't available, you can still improve your video's caption, content relevance, and other publishing details.
Will I get the same growth percentages?
I can't promise that. My results came from specific brands, content, audiences, and reporting periods. Your starting numbers and audience behavior may be completely different. Use this as a technique to test, not a guaranteed growth formula.
One last thing before you publish your next Reel
When I started working on these videos, I was mainly focused on producing better content.
Better scripts. Better visuals. Better hooks. Better editing.
And those things are still important.
But this experience reminded me that publishing a video is also part of the marketing process.
Sometimes, a small setting you overlooked is worth investigating.
For me, it was the video-tags field and the way I was publishing content directly from Facebook Pages.
The results I observed with Goodmums and MostPeak encouraged me to continue testing the approach.
I’m sharing it because you might have overlooked the same option.
So, before publishing your next Reel, check whether the video-tags field is available.
Choose tags that actually match your content.
Keep your videos interesting, monitor how people respond, and compare the results over time.
And most importantly, don’t chase views alone.
Try to reach people who are genuinely interested in what your business offers.
Want to grow your business with better content?
Creating videos every day, finding relevant topics, preparing scripts, editing, publishing, and checking performance can take a lot of time.
And when you’re running a business, you probably have plenty of other things to manage.
If you’re struggling to grow your Facebook Page or want someone to manage your content strategy and organic growth, I can help.
I work with businesses to identify what’s limiting their marketing performance and build practical strategies to improve visibility, engagement, and growth.
Contact me directly and let’s discuss how we can grow your business.
